Demographic Targeting: The Essential Role of Population Groups in Retail Marketing

by James A. Pooler

This title was first published in 2002: Retailers who ignore the demographics of their customers do so at their peril. Examining the role of age and gender in the behavior and patterns of shoppers, this book looks at all shoppers as members of distinct demographic groups, each of which marches to the beat of its own drum. We can say a lot about people and their shopping behavior simply by examining their demographic group membership. For example,...

• Format: Paperback
• Language: English
• ISBN: 1138739316
• ISBN13: 9781138739314
• Release Date: October 2019
• Publisher: Routledge
• Length: 146 Pages
• Weight: 0.45 lbs.
• Dimensions: 0.4" x 6.0" x 8.5"