Democratizing Luxury: Name Brands, Advertising, and Consumption in Modern Japan

by Annika A. Culver

Book Overview

Democratizing Luxury explores the interplay between advertising and consumption in modern Japan by investigating how Japanese companies at key historical moments assigned value, or "luxury," to mass-produced products as an important business model. Japanese name-brand luxury evolved alongside a consumer society emerging in the late nineteenth century, with iconic companies whose names became associated with quality and style. At the same time,...

• Format: Paperback
• Language: English
• ISBN: 0824899148
• ISBN13: 9780824899141
• Release Date: December 2024
• Publisher: University of Hawaii Press
• Length: 416 Pages