Demand: Creating What People Love Before They Know They Want It

by Adrian J. Slywotzky and Karl Weber

Book Overview

Demand creators bridge the huge gap between what people settle for and what they really want, using the six principles for creating what people can't resist and competitors can't copy. Magnetic. Most of what is on the market is good, even very good, yet fails to make an emotional connection with peopLe that gets them to say "I love it." See why thousands of people write letters begging regional supermarket chain Wegmans to come to their home town...

• Format: Hardcover
• Language: English
• ISBN: 0307887324
• ISBN13: 9780307887320
• Release Date: October 2011
• Publisher: Crown Business
• Length: 357 Pages
• Weight: 2.45 lbs.
• Dimensions: 1.2" x 6.5" x 9.3"