Defining Fandom (Frames of Fandom)

by Henry Jenkins and Robert V. Kozinets

Welcome to fandom studies, the analysis of mass culture passion that is remaking society. In Defining Fandom, two of the world's leading experts on the topic deliver a rich, inclusive, and global analysis of fandoms as contemporary sites of desire and power. From sports arenas to comic conventions and from music festivals to online gaming worlds, brand communities, virtual consumer culture formations, and much more, this book series uncorks the commercial...

• Format: Paperback
• Language: English
• ISBN: B0DQTTH8ZR
• ISBN13: 9798991091329
• Release Date: December 2024
• Publisher: Association for Netnographic Research
• Length: 230 Pages
• Weight: 0.69 lbs.
• Dimensions: 9.0" x 0.5" x 6.0"