Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks

by Tim Calkins

Book Overview

Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.

• Format: Hardcover
• Language: English
• ISBN: 0230340342
• ISBN13: 9780230340343
• Release Date: October 2012
• Publisher: Palgrave MacMillan
• Length: 294 Pages
• Weight: 1.10 lbs.
• Dimensions: 1.2" x 6.4" x 9.3"