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Hardcover Deep Purpose: The Heart and Soul of High-Performance Companies Book

ISBN: 0063088916

ISBN13: 9780063088917

Deep Purpose: The Heart and Soul of High-Performance Companies

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Format: Hardcover

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Book Overview

A distinguished Harvard Business School professor offers a compelling reassessment and defense of purpose as a management ethos, documenting the vast performance gains and social benefits that become possible when firms manage to get purpose right.

Few business topics have aroused more skepticism in recent years than the notion of corporate purpose, and for good reason. Too many companies deploy purpose, or a reason for being,...

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