Decoding the New Consumer Mind

by Kit Yarrow

Book Overview

Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind , award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people...

• Format: Hardcover
• Language: English
• ISBN: 1118647688
• ISBN13: 9781118647684
• Release Date: March 2014
• Publisher: Jossey-Bass
• Length: 224 Pages
• Weight: 0.96 lbs.
• Dimensions: 0.8" x 6.3" x 9.1"