Decoding the Bs of Business, Selling to Executives: Plain Talk for Professionals

by Jerry Vass and Iris Herrin

Executives and professionals speak different languages, as disparate as Swahili and Greek. Agendas, vocabularies, and cultural conditioning destroy meaningful communication between them. This book exposes selling myths and profit-killing gaps between illusion and reality. Executives live in a different world from the rest of us. They think differently, act differently, and buy differently. For the professions-those in our culture who package and sell...

• Format: Paperback
• Language: English
• ISBN: 0962961027
• ISBN13: 9780962961021
• Release Date: June 2006
• Publisher: Vass Company
• Length: 210 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.4" x 5.2" x 8.0"