Decoding Ceo-Speak

by Russell Craig, Joel Amernic, Dina Nayeri

Book Overview

The words of business leaders matter. They can spark action, enhance branding, share knowledge, transmit values, and influence social and cultural behavior.

Decoding CEO-Speak critiques the public language of a powerful class of people - the Chief Executive Officers of major companies. Interest in the behavior and thinking of CEOs is not confined to their corporation's direct stakeholders only: the public is increasingly interested...

• Format: Hardcover
• Language: English
• ISBN: 1487505957
• ISBN13: 9781487505950
• Release Date: September 2021
• Publisher: Rotman-Utp Publishing
• Length: 264 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.9" x 6.1" x 9.1"