Decision Sciences

by Paul R. Kleindorfer, Paul J.H. Schoemaker, Howard C. Kunreuther, et al.

Book Overview

This long-awaited textbook provides a unified perspective of a rich and varied field. It recognises that in order to develop strategies for improving the decision-making process one needs to understand how decisions are made in practice and in what ways behaviour differs from guidelines implied by normative theories of choice. It is the interplay between descriptive, normative, and prescriptive analysis that gives this book a special flavour. Using...

• Format: Paperback
• Language: English
• ISBN: 0521338123
• ISBN13: 9780521338127
• Release Date: August 1993
• Publisher: Cambridge University Press
• Length: 484 Pages
• Weight: 1.45 lbs.
• Dimensions: 1.2" x 6.0" x 9.1"