Deception In The Marketplace: The Psychology of Deceptive Persuasion and Consumer Self-Protection

by Marian Friestad, David M. Boush, Peter Wright

This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers' health, welfare and financial resources, reduces people's privacy and self-esteem, and ultimately undermines trust in society. Individual consumers must try to protect themselves from marketers' misleading communications...

• Format: Paperback
• Language: English
• ISBN: 0805860878
• ISBN13: 9780805860870
• Release Date: May 2009
• Publisher: Routledge
• Length: 258 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.6" x 8.8" x 7.0"