Debates in Marketing Orientation

by Bilgehan Bozkurt,PhD

This book examines the fundamental problem of marketing orientation, considering the current state of marketing orientation, customer orientation, and an individual's role in the marketing process. It is a useful reference for marketing practitioners, students, and executives.

• Format: Paperback
• Language: English
• ISBN: 178769836X
• ISBN13: 9781787698369
• Release Date: January 2019
• Publisher: Emerald Publishing Limited
• Length: 240 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.7" x 5.0" x 7.7"