Dealing with an Angry Public: The Mutual Gains Approach to Resolving Disputes

by Lawrence E. Susskind

Book Overview

Some portion of the American public will react negatively to almost any new corporate initiative, as Disney discovered when it announced its plans to build an historical theme park in Virginia. Similarly, government efforts to change policy or shift budget priorities are invariably met with stiff resistance. In this enormously practical book, Lawrence Susskind and Patrick Field analyze scores of both private and public-sector cases, as well as crisis...

• Format: Paperback
• Language: English
• ISBN: 1451627351
• ISBN13: 9781451627350
• Release Date: November 2010
• Publisher: Free Press
• Length: 288 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"

Customer Reviews

Real, practical, and well written

This book is an outstanding read for anyone needing PR advice. Whether you are only interested in the subject, a professor teaching it, or a professional employing it, this is an invaluable resource. Full of real world examples and fascinating insight its written so that a novice and and expert can make sense of it, and yet it is never condescending. More than a teaching tool, it is a set of values that every PR professional should adhere to. Teaching success and how to avoid the traps, it stays interesting and flows well all the way through.