Database Marketing: Analyzing and Managing Customers

by Byung-Do Kim, Robert C. Blattberg, Scott A. Neslin

Book Overview

Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today's organizations... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 8184893841
• Release Date: January 2010
• Publisher: New Age International Publisher
• Weight: 2.50 lbs.
• Dimensions: 1.8" x 6.1" x 9.0"