It is the first book to reflect on data visualization as a social phenomenon and on the social implications of the growth of data visualization (other books on data visualization are either dominated by a 'how-to' approach (eg Cairo's The Truthful Art) or focus on a wider range of (visual) phenomena than data visualization (eg Drucker's Graphesis or Slovic and Slovic's Numbers and Nerves). It is genuinely multidisciplinary and as such will have broad appeal. It brings together and holds in dialogue a range of perspectives (eg the critical view that data visualization does ideological work alongside the positive view that data visualization is a way of doing good, or by applying established academic perspectives (such as discourse studies) to modern phenomena (data visualization)).
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