Ask, Measure, Learn: Using Social Media Analytics to Understand and Influence Customer Behavior

by Lutz Finger and Soumitra Dutta

Book Overview

You can measure practically anything in the age of social media, but if you don't know what you're looking for, collecting mountains of data won't yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the right data, and then learn from the results.

Authors Lutz Finger and Soumitra Dutta originally...

• Format: Hardcover
• Language: English
• ISBN: 1449336752
• ISBN13: 9781449336752
• Release Date: March 2014
• Publisher: O'Reilly Media
• Length: 336 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.7" x 6.4" x 8.9"