Data Is Everybody's Business: The Fundamentals of Data Monetization

by Leslie Owens, Cynthia M. Beath, Barbara H. Wixom

Book Overview

A clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member.

Most organizations view data monetization--converting data into money--too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, it's critical to have wide-ranging support for this pursuit. In Data Is Everybody's Business, the authors offer a clear and engaging way for people across the entire organization to understand data monetization and make it happen. The authors identify three viable ways to convert data into money--improving work with data, wrapping products with data, and selling information offerings--and explain when to pursue each and how to succeed.

Key features of the book:
- Grounded in twenty-eight years of academic research, including nine years of research at the MIT Sloan Center for Information Systems Research (MIT CISR)
- Definitions of key terms, self-reflection questions, appealing graphics, and easy-to-use frameworks
- Rich with detailed case studies
- Supplemented by free MIT CISR website resources (cisr.mit.edu)

Ideal for organizations engaged in data literacy training, data-driven transformation, or digital transformation, Data Is Everybody's Business is the essential guide for helping everybody in the organization--not just the data specialists--understand, get excited about, and participate in data monetization.

• Format: Hardcover
• Language: English
• ISBN: 0262048213
• ISBN13: 9780262048217
• Release Date: September 2023
• Publisher: MIT Press
• Length: 200 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.9" x 6.1" x 9.1"