Data-Driven Travel Marketing: The Importance of Business Intelligence for Affiliate Marketing in the Travel Industry

by Jacqueline Schmittem

A dynamic business environment, various digital marketing tools and the power of data are main challenges travel companies have to face. Up-to-dateness and flexibility are crucial for increasing competitiveness and surviving in the jungle of travel firms. But how can these challenges be managed? With a holistic view, business intelligence enhances data-driven decision-making, addresses challenges and brings firms to the next level. By combining data...

• Format: Paperback
• Language: English
• ISBN: 3643913346
• ISBN13: 9783643913340
• Release Date: January 2021
• Publisher: Lit Verlag
• Length: 102 Pages