Data-Driven Public Relations Research: 21st Century Practices and Applications

by Jim Eggensperger and Natalie Redcross

The public relations industry is undergoing a revolution in using data to define promotional programs, to measure influence and to address the needs of clients with more precision than ever. Applying tools that range from online surveys to social-media listening to applying big data with sophisticated algorithms, today's PR professionals are data-driven in virtually everything they do.

Data-Driven Public Relations Research

is...

• Format: Paperback
• Language: English
• ISBN: 113871707X
• ISBN13: 9781138717077
• Release Date: October 2018
• Publisher: Routledge
• Length: 204 Pages
• Weight: 1.87 lbs.
• Dimensions: 7.4" x 9.3"