Data-Driven Personas

by Joni Salminen, Soon-Gyo Jung, Bernard J. Jansen

This book traces the techniques that have enabled the development of data-driven personas and how they can be leveraged as tools for empathizing and understanding users.

Data-driven personas are a significant advancement in the fields of human-centered informatics and human-computer interaction. Data-driven personas enhance user understanding by combining the empathy inherent with personas with the rationality inherent in analytics...

• Format: Hardcover
• Language: English
• ISBN: 1636390706
• ISBN13: 9781636390703
• Release Date: January 1
• Publisher: Morgan & Claypool
• Length: 317 Pages
• Weight: 1.78 lbs.
• Dimensions: 0.8" x 7.5" x 9.3"