Data Driven: Harnessing Data and AI to Reinvent Customer Engagement

by Vivek Vaidya, Chris O'Hara, Tom Chavez, et al.

Book Overview

Axiom Business Book Award Silver Medalist in Business TechnologyThe indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce―the #1 customer relationship management (CRM) company in the worldA tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information,...

• Format: Hardcover
• Language: English
• ISBN: 1260441539
• ISBN13: 9781260441536
• Release Date: October 2018
• Publisher: McGraw-Hill Companies
• Length: 256 Pages
• Weight: 1.05 lbs.
• Dimensions: 1.1" x 6.2" x 9.1"