Data-Driven Business Models [With CDROM]

by Alan Weber

Book Overview

Using measured performance has become a favorite topic of seminars and articles in the trades and business press. This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0324222335
• ISBN13: 9780324222333
• Release Date: July 2005
• Publisher: South Western Educational Publishing
• Length: 277 Pages
• Weight: 1.45 lbs.
• Dimensions: 1.1" x 6.3" x 9.5"

Customer Reviews

Database marketing practically clarified

Staying one step ahead of the competition has always been a basic tenet in the business world. But, as the Internet significantly raises the competitive stakes by offering consumers options that never before existed, businesses are under even more pressure to produce. From the huge auto factory to the corner drugstore, every corporate management team is trying to figure out how to penetrate its market, better serve its customers and increase its profits. Alan Weber's skilled dissection of business models and marketing strategy shows how you can use data to improve your operations. This is not simple to digest nor is it designed for the casual reader. The book is loaded with graphs, charts and formulas that illustrate Weber's material. But even if you wouldn't take it to the beach, we find that it is well-suited for experienced managers who want to learn about creating business models and using data-based marketing. Actually, anyone with an intense interest in business could derive concrete information from this book, which comes with a CD of support material drawn from Weber's clients.

Demystifies Measurement Analytics

Data-Driven Business Models provides an extensive yet straightforward look into accountable marketing. It demystifies measurement analytics by breaking them down in clear and concise terms. This book is highly useful for business managers from all sectors who want more accountability of their marketing investments.

Immediately useful ideas!

I knew we needed to change our marketing strategy because the "same old same old" was just not working any more -- but this book showed me HOW to decide which changes were going to be profitable. It is readable, understandable and even occasionally entertaining and is consistently interesting. It's completely practical, too -- which means we can actually use the information it presents.