Data Curious: Applying Agile Analytics for Better Business Decisions

by Joseph Stec

During the 2008 financial crisis, Starbucks avoided a potential tailspin by creatively leveraging advanced analytics. But rather than collaborate with centralized IT or analytics teams, the company used an analytics solution from tech-savvy business professionals to re-engage loyal patrons and capture a new generation of coffee lovers.

With this book, author Joseph D. Stec shows today's business professionals how to set up teams to be data...

• Format: Paperback
• Language: English
• ISBN: 1492097918
• ISBN13: 9781492097914
• Release Date: August 2023
• Publisher: O'Reilly Media
• Length: 125 Pages