Data Construction and Data Analysis for Survey Research

by Raymond Kent

Based on the needs of business, marketing and social science students, this book provides an accessible and easy-to-follow guide to survey data analysis. The book avoids the more usual statistics-driven perspective. Rather, it provides an intuitive feel for handling survey data by emphasising that data analysis is more about understanding the research objectives, what kinds of data have been collected, how quantitative data were generated by the...

• Format: Paperback
• Language: English
• ISBN: 0333763068
• ISBN13: 9780333763063
• Release Date: August 2001
• Publisher: Red Globe Press
• Length: 248 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.6" x 7.4" x 9.7"