Data Analytics for Marketing: A practical guide to analyzing marketing data using Python

by Guilherme Diaz-Bérrio

Conduct data-driven marketing research and analysis with hands-on examples using Python by leveraging open-source tools and libraries

Key FeaturesAnalyze marketing data using proper statistical techniquesUse data modeling and analytics to understand customer preferences and enhance strategies without complex mathImplement Python libraries like DoWhy, Pandas, and Prophet in a business setting with examples and use casesPurchase...

• Format: Paperback
• Language: English
• ISBN: 1803241608
• ISBN13: 9781803241609
• Release Date: May 2024
• Publisher: Packt Publishing
• Length: 452 Pages
• Weight: 1.70 lbs.
• Dimensions: 0.9" x 7.5" x 9.3"