Darwin's Medicine: How Business Models in the Life Sciences Industry Are Evolving

by Brian D Smith Dr and Brian D. Smith

Darwin's Medicine is the sequel to Brian D. Smith's influential and critically acclaimed Future of Pharma (Gower, 2011). Whereas the earlier book predicted the evolution of the pharmaceutical market and the business models of pharmaceutical companies, Darwin's Medicine goes much deeper into the drivers of industry change and how leading pharmaceutical and medical technology companies are adapting their strategies, structures and capabilities in...

• Format: Hardcover
• Language: English
• ISBN: 1472420713
• ISBN13: 9781472420718
• Release Date: October 2016
• Publisher: Routledge
• Length: 296 Pages
• Weight: 1.55 lbs.
• Dimensions: 0.8" x 6.9" x 9.8"