Dartnell's Public Relation Manager's Handbook

by Robert L. Dilenschneider and Dan J. Forrestal

Book Overview

From the history of public relations to the latest strategies in the field, this comprehensive reference covers every aspect of P.R. This fourth edition edition of The Public Relations Handbook... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0850132371
• ISBN13: 9780850132373
• Release Date: January 1996
• Publisher: Dartnell Corp.
• Length: 465 Pages
• Weight: 1.95 lbs.
• Dimensions: 1.4" x 5.8" x 8.8"