Dark Data: Why What You Don't Know Matters

by David J. Hand

Book Overview

A practical guide to making good decisions in a world of missing data

In the era of big data, it is easy to imagine that we have all the information we need to make good decisions. But in fact the data we have are never complete, and may be only the tip of the iceberg. Just as much of the universe is composed of dark matter, invisible to us but nonetheless present, the universe of information is full of dark data that we overlook...

• Format: Hardcover
• Language: English
• ISBN: 069118237X
• ISBN13: 9780691182377
• Release Date: February 2020
• Publisher: Princeton University Press
• Length: 344 Pages
• Weight: 1.40 lbs.
• Dimensions: 1.3" x 5.8" x 8.6"