Dancing With The Dragon: Doing Business With China

by Bruno Mascitelli and Mona Chung

The concept and framework of market sensing was introduced by George Day more than 20 years ago into the strategic marketing literature-especially the philosophy of the market-driven organization.... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 160649970X
• ISBN13: 9781606499702
• Release Date: September 2015
• Publisher: Business Expert Press
• Length: 154 Pages
• Weight: 0.51 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"