Dalrymple's Sales Management: Concepts and Cases

by William L. Cron and Thomas E. DeCarlo

Book Overview

Easily accessible, real-world and practical, Dalrymple's Sales Management 10e by Cron and DeCarlo introduces the reader to the issues, strategies and relationships that relate to the job of managing an effective sales force. With a lively and engaging style, this book places emphasis on developing a sales force program and managing strategic account relationships. With additional information on team development, diversity in the work force, problem-solving...

• Format: Hardcover
• Language: English
• ISBN: 0470169656
• ISBN13: 9780470169650
• Release Date: December 2008
• Publisher: Wiley
• Length: 528 Pages
• Weight: 2.49 lbs.
• Dimensions: 0.9" x 8.2" x 10.1"