Dadly Dollar$: How Marketing to Dads will Increase Revenue and Strengthen Families

by Hogan Hilling and Tom Konecny

DADLY Dollar$ will educate businesses and advertisers about an untapped consumer - dads The book will also teach them how to embrace and connect with dads; market to dads; capitalize on the dads' purchasing power; how marketing to dads will increase sales, revenue, profit, brand loyalty, stimulate the economy and, more importantly, strengthen family values.

The idea of marketing to dads is as unconventional as a dad who chooses to relinquish...

• Format: Paperback
• Language: English
• ISBN: 1628654171
• ISBN13: 9781628654172
• Release Date: June 2017
• Publisher: Motivational Press LLC
• Length: 152 Pages
• Weight: 0.40 lbs.
• Dimensions: 0.3" x 5.5" x 8.5"