Cyberpower for Business

by Wally Bock and Jeffrey N. Senne

No Synopsis Available.

• Format: Paperback
• Language: English
• ISBN: 1564142264
• ISBN13: 9781564142269
• Release Date: January 1996
• Publisher: Career Press
• Length: 192 Pages
• Weight: 0.69 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"

Customer Reviews

a helpful survey of tools, models and strategies

Two dramatic statistics point to the World Wide Web as a strategic target for consumer business. First, 29 percent of households with income over $100,000 use the Internet. Second, only 35 percent of American families have personal computers. The growth possibilities simply demand that even non-computer-savvy businesses take a look at what "cyberpower" could do for them. Here are the six online business models as described by the authors: 1) Direct sales, where companies actually sell on the web, using online fulfillment, security, and ordering systems. 2) Subscriptions, where fees are charged for access to information. Fees can be quite low and still be profitable due to the minimal production costs of a product such as a newsletter, for example. 3) Advertising, where ads are placed on websites, such as the ads on the Yahoo search engine. Any site that draws people for one reason may be an advertising opportunity for marketers who want to make customers out of people drawn to the site. 4) Web Services, the moniker for all the occupations of consultant, designers, transaction processing, and other services unique to the World Wide Web. 5) Cost-savings in competition with traditional means of distribution such as snail mail. Federal Express and United Parcel Service use web sites to help customers track packages faster than they would through an 800 phone number. 6) Operation enhancement, through "infomercial" and other types of information provided to customers to enhance their experience with a company. This book is a helpful survey of the tools, models and strategies for Internet business, directed specifically to those with not enough time and prior knowledge to engage in a full-out investigation. Michael Pellecchia

This book's a winner!

One of the only books on the market that looks at on-line strategies completely from a business perspective! The book covers using the web, email, newsgroups, and on-line services (to mention a few) in a manner that makes doing business more effectively. It's written from a business person's veiwpoint ... how can I use the internet to enhance my business? Using the web (and internet tools in general) are part of ways we can make doing business easier and less expensive for the client, and increasing revenue or cutting costs at the same time. Bravo gentleman for a great book! Mark Idzik http://www.trcone.com/books