Cyberbranding: Brand Building in the Digital Economy

by Deirdre Breakenridge

The Internet has changed all the business rules - especially the rules for branding products, services, and organization. Cyberbranding presents a complete framework for branding that works now - and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0130897108
• ISBN13: 9780130897107
• Release Date: May 2001
• Publisher: FT Press
• Length: 352 Pages
• Weight: 1.65 lbs.
• Dimensions: 1.2" x 6.4" x 9.4"

Customer Reviews

Essential 21st Century Readin

This book lays down the law on the new methods and rules for creating brand awareness in the Information Age. When clients are running from one methodology to another, often too busy and too uninformed to stop and learn about the incredible Internet opporutnities, Ms. Breakenridge is there to point the way. An accomplished public relations professional, her writing style is easy to understand and incorporate into any business plan. Whether you are a seasoned brand manager, guerilla marketer or newby just starting out in the field, the author has something to offer. The book is a fast read - I read it in a long weekend - and you will walk away with at least 10 good ideas that more than double your investment in time and money.

Cyberbranding

Cyberbranding is an easy to read Internet branding book. I found myself with several choices on this topic and felt I made the right one. The conversational style and the author's use of anecdotes and case studies is extremely helpful. It's critical to learn and understand the do's and the don'ts of branding online. Reading about some of the larger companies right down to the new dotcoms and their strategies was not only interesting but informative. This book covers it all from the simple 101 lessons to other detailed chapters that delve into relationship building strategies and ways to increase Website retention. I would recommend this book to people who are not looking for long drawn out technical explanations and charts, but rather those professionals that desire to read a book on the lighter side, one that breaks down a very complex topic into simpler terms. Cyberbranding is a good choice for those who are in the marketing profession and need to take a crash overview course in what it takes to develop a brand online.

The best that I've read

As a marketing professional who has struggled to make the transition from traditional to cyber marketing and branding, I have read many related books and articles. "Cyberbranding" has stood out among the others to make sense of a very complex topic. Breakenridge's writing style is clear and conversational, and the information she provides is more relavant and insightful than similar texts. I also found the unique page layout and frequest case studies/interviews helpful in making this book fast reading. I would recommend this book to anyone in a related field that needs to get a better grasp on cyber topics, or even to people not involved in brand development who just want an interesting read on a timely topic.