Cyber Rules

by Thomas M. Siebel and Pat House

The Internet is driving the growth of a revolutionary commercial paradigm in which size and physical location are surrendering to "virtuality," and in which businesses are facing unprecedented... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0385494122
• ISBN13: 9780385494120
• Release Date: April 1999
• Publisher: Broadway Business
• Length: 304 Pages
• Weight: 1.24 lbs.
• Dimensions: 1.1" x 6.4" x 9.5"

Customer Reviews

Easy to read

Tom Siebel describes the musts of ebusiness rules in an easy to understand format

Cyber Rules

Cyber rules gives a very good overview of how the information superhighway has changed the world and how we live. I recommend it to all interested business cyber readers.

The Bible of ecommerce, A must read.

The best recommendation I can give about Cyber Rules is that I have some rather powerful friends in high places in the Valley to whom I have recommended this book. Without fail they have called to thank me and usually to tell about reading the first 100 pages in one sitting. This book is an eye opener and an absolute must read for anyone thinking of participating or investing in the developing revolution which will likely have as much impact on this current generation as the invention of the printing press had on it's.I found the book written at a level that is not too technical for business managers but, at the same time, not condecending to technical professionals.After reading the book, I looked into Mr. Siebel's company as an investment opportunity and found that of considerable interest as well. Bottom line, read this book.

Ground-zero starting point for ecommerce business solutions.

Thomas M Seibel and Pat House, co-founders of Seibel Systems share their "trial by fire" incorporation of Internet as marketing channel in their book, CYBER RULES. To overcome most IT-related business phobias (or the fatal business errors of inertia and indecision) it is inherent that companies must evangelize the "newness" of a digital society until it becomes applied as the "norm". Seibel and House break down the overwhelming scope of the ecommerce revolution into common business practices. These are as follows--Number 1: We are a market society, therefore be good to your market(the customer.) Number 2: Research your development partners (find technically proficient and creative sources to help determine and define your web presence). Number 3: Monitor the development of your spin on the information highway internally with a highly placed and trusted corporate executive (Not everyone in the company must speak "techno-geek." However, one technically adept person on staff is a must.)Number 4: Be good to your customers. Number 5: Determine the application of the web best suited to your business' needs...i.e., define your corporate vision. Number 6: Understand the physical limitations (bandwidth) and the security issues (firewalls) necessary to provide a comfort zone and expediency for your clients. Number 7: Business as usual; did I mention be good to your customers?! Negotiating the terrain of the Internet is exhilarating, it's frightening, it's powerful. And this is simply as an informational tool. Add to this concept, the complete shift in how we conduct business on our planet, the convergence of cable, modem, fiber optics, video apps and real time solutions the Internet is a medium not to be ignored. CYBER RULES chunks this gloriously terrifying and infinitely liberating means of communicating effectively down into manageable steps for business success.