Cutlip and Center's Effective Public Relations

by Glen M. Broom and Glen M. Broom . Bey . Ling Sha

Book Overview

Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.

This edition features several new chapters, examples, and information on how social media and globalization are shaping PR.

• Format: Paperback
• Language: English
• ISBN: 0132669153
• ISBN13: 9780132669153
• Release Date: June 2012
• Publisher: Pearson
• Length: 456 Pages
• Weight: 1.66 lbs.
• Dimensions: 0.8" x 8.0" x 9.9"