Customize the Brand: Make It More Desirable - And Profitable

by Torsten H. Nilson

This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. It uses practical tools and case studies to show how a company can optimize its brand marketing resources.

• Format: Hardcover
• Language: English
• ISBN: 0470848227
• ISBN13: 9780470848227
• Release Date: November 2002
• Publisher: Wiley
• Length: 192 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.8" x 6.7" x 8.8"