Customers That Count: How to Build Living Relationships with Your Most Valuable Customers

by Tony Cram

By focusing on the top 20% of customers who normally provide 75-90% of profits it proves the business case and answers concerns about the scale and cost of CRM. It goes beyond the concept of capturing... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0273654314
• ISBN13: 9780273654315
• Release Date: July 2001
• Publisher: FT Prenticehall
• Length: 267 Pages
• Weight: 1.40 lbs.
• Dimensions: 1.0" x 6.4" x 9.5"