Customers Acquisition and Advertising Instruments. How does Zott acquire Children as New Customers in Vietnam?

by Felix Töpfer

Seminar paper from the year 2020 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,7, University of Applied Sciences Merseburg, language: English, abstract: The following seminar thesis deals with the German dairy company Zott and its performance in the South-East Asian country Vietnam with particular regard to the advertising strategy. The research question is: How does Zott implement advertising instruments...

• Format: Paperback
• Language: English
• ISBN: 3346601196
• ISBN13: 9783346601193
• Release Date: March 2022
• Publisher: Grin Verlag
• Length: 24 Pages
• Weight: 0.10 lbs.
• Dimensions: 0.1" x 5.8" x 8.3"