Customer Value Management: A Guide for Your Journey to Best-Practice Processes (Passport to Success Series)

by Khalid Hafiz and Scott Hendricks

No Synopsis Available.

• Format: Paperback
• Language: English
• ISBN: 1928593526
• ISBN13: 9781928593522
• Release Date: October 2001
• Publisher: Amer Productivity Center
• Length: 83 Pages
• Weight: 0.35 lbs.
• Dimensions: 9.0" x 0.3" x 6.0"

Customer Reviews

The Best Little Book on Survey Research!

This is the book that I buy and give to people who want to conduct effective surveys to know where their companies stand and improve their companies' competitive positions. It's a gem because is provides a terse and concrete explanation of the concept of customer-perceived value, how to measure it, and how to improve it. The one point to which I strongly object is the notion of linking compensation to customer-survey results, but don't let this prevent you from buying this book. Buy it, implement its guidance, and improve your company's competitive position.