Customer Value Investment: Formula for Sustained Business Success

by Gautam Mahajan

The Customer is the ultimate driver of a business. Customers buy products and services that give them more value and this value is what gives one company the winning edge over another.

Using the unique Customer-in-Center concept, this pathbreaking book explains how investing in Customer Value can increase the market share and profitability of a company. It shows companies how they can be driven by Customers and their needs, and how sustained...

• Format: Paperback
• Language: English
• ISBN: 0761936041
• ISBN13: 9780761936046
• Release Date: August 2018
• Publisher: Sage Publications Pvt. Ltd
• Length: 212 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.5" x 5.5" x 8.5"