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Customer Segmentation and Clustering Using SAS ...
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Language:English
ISBN:1629601063
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Customer Segmentation and Clustering Using SAS ...
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Understanding your customers is the key to your company's success Segmentation is one of the first and most basic machine learning methods. It can be used by companies to understand their customers better, boost relevance of marketing messaging, and increase efficacy of...
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Format:Hardcover
Language:English
ISBN:1642953091
Format: Hardcover
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Customer Segmentation and Clustering Using SAS ...
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In Customer Segmentation and Clustering Using SAS Enterprise Miner, Second Edition, Randy Collica employs SAS Enterprise Miner and the most commonly available techniques for customer relationship management (CRM). You will learn how to segment customers more intelligently and...
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Format:Paperback
Language:English
ISBN:1607648105
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