Customer Segmentation and Clustering Using SAS Enterprise Miner, Third Edition

by Randall S. Collica

Book Overview

Understanding your customers is the key to your company's success Segmentation is one of the first and most basic machine learning methods. It can be used by companies to understand their customers... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1629601063
• ISBN13: 9781629601069
• Release Date: March 2017
• Publisher: SAS Institute
• Length: 356 Pages
• Weight: 2.35 lbs.
• Dimensions: 0.7" x 8.3" x 11.0"