Customer Science: Behavioral Insights for Creating Breakthrough Customer Experiences

by Alexander Chernev

Book Overview

Customer Science examines the strategic principles that define the customer experience. Building on the recent findings in the domains of behavioral economics and social psychology, Customer Science discusses the customer experience from three different perspectives: what customers do-how they identify a problem, seek a solution, and interact with the offering; what they think and feel during this process-how they evaluate different market offerings;...

• Format: Paperback
• Language: English
• ISBN: 1936572753
• ISBN13: 9781936572755
• Release Date: July 2022
• Publisher: Cerebellum Press
• Length: 230 Pages
• Weight: 0.89 lbs.
• Dimensions: 0.5" x 7.5" x 9.3"