Customer Satisfaction Evaluation: Methods for Measuring and Implementing Service Quality

by Evangelos Grigoroudis and Yannis Siskos

Book Overview

Basic Methodological Approaches.- Other Methodological Approaches.- MUSA: Multicriteria Satisfaction Analysis.- Extensions of the MUSA Method.- Advanced Topics on the MUSA Method.- Customer Satisfaction Surveys and Barometers.- Applications in Business Organizations.- Customer Satisfaction and Information Systems.

• Format: Paperback
• Language: English
• ISBN: 1461425026
• ISBN13: 9781461425021
• Release Date: February 2012
• Publisher: Springer
• Length: 308 Pages
• Weight: 1.01 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"