Customer Relationship Management Systems: ROI and Results Measurement

by Glen S. Petersen

Customer realationship management is one of the hottest topics in corporate America today. Projections for spending on Customer Relationship Management Systems is $5 billion by the year 2002. Most... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0966935101
• ISBN13: 9780966935103
• Release Date: March 1999
• Publisher: Strategic Sales Performance
• Length: 161 Pages
• Weight: 0.64 lbs.
• Dimensions: 9.3" x 0.5" x 6.3"

Customer Reviews

Good field guide

A lot of core CRM content in a concise format. Short, easy ready chapters with just the facts

excellent resource for the sales manager and CRM specialist

The author does an excellent job of developing the methodological framework for the Customer Management ROI. The reader gains a well-designed roadmap for successful CM sales and implementations.

Excellent guide to the business end of sales automation

This book provides a good guideline for translating analytical concepts unique to sales automation into language for effective communication to senior management. It is especially useful because it takes a systematic process improvement approach, as opposed to narrowly focusing on implementing a given software package.