Customer Relationship Management: Making Hard Decisions with Soft Numbers

by John Anton

Book Overview

This text documents and demonstrates cost-effective techniques that the authors themselves have used to assist company managers in accomplishing strategic customer relationships management. It... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0134384741
• ISBN13: 9780134384740
• Release Date: January 1996
• Publisher: Prentice Hall
• Length: 208 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.6" x 7.2" x 9.6"

Customer Reviews

Good book worth the money

I disaggree with the previous reviewer. The book is a nice, concise, and reasonably deep treatment of the topic. Thinking about it, with its 1996 publication date, this is one of the books that existed on the topic of CRM BEFORE it became such a big buzz word. Recommended.