Customer Relationship Management

by V. Kumar and Vibrant Publishers

Delve into the transformative world of Customer Relationship Management (CRM) with renowned marketing expert V. Kumar. This comprehensive guide offers a fresh perspective on CRM, focusing on strategic, data-driven approaches to building lasting customer relationships and driving sustainable growth. From segmenting valuable customers to implementing effective CRM practices, Kumar presents actionable insights for enhancing customer retention, satisfaction,...

• Format: Hardcover
• Language: English
• ISBN: 1636513247
• ISBN13: 9781636513249
• Release Date: November 2024
• Publisher: Vibrant Publishers
• Length: 252 Pages
• Weight: 1.12 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"