Customer Relationship Management (Legend in Marketing)

by V. Kumar and Vibrant Publishers

Delve into the transformative world of Customer Relationship Management (CRM) with renowned marketing expert V. Kumar. This comprehensive guide offers a fresh perspective on CRM, focusing on strategic, data-driven approaches to building lasting customer relationships and driving sustainable growth. From segmenting valuable customers to implementing effective CRM practices, Kumar presents actionable insights for enhancing customer retention, satisfaction,...

• Format: Hardcover
• Language: English
• ISBN: 1636513247
• ISBN13: 9781636513249
• Release Date: November 2024
• Publisher: Vibrant Publishers
• Length: 252 Pages
• Weight: 1.12 lbs.
• Dimensions: 9.0" x 0.8" x 6.0"