Customer Relationship Management in Electronic Markets

by David Bejou and Gopalkrishnan R. Iyer

Edited by two experts in the fields of business and marketing, Customer Relationship Management in Electronic Markets is designed to help you build Internet relationships that lead to customer retention and long-term loyalty. With this book, you will be able to offer customers the benefits they seek in the virtual marketplace and serve their best interests. Designed for customer service workers, managers, consultants, corporate trainers, and marketing...

• Format: Hardcover
• Language: English
• ISBN: 0789019442
• ISBN13: 9780789019448
• Release Date: May 2004
• Publisher: Routledge
• Length: 124 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.6" x 6.0" x 8.9"