Customer Relationship Management: Marketing 04.04

by Michael J. Cunningham

Fast track route to developing world customer relationships Covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing Examples and lessons from some of the world's most successful businesses, including Cisco and EclipsysEMC, and ideas from the smartest thinkers, including Don Peppers, Thomas Siebel and Patricia...

• Format: Paperback
• Language: English
• ISBN: 1841122130
• ISBN13: 9781841122137
• Release Date: April 2002
• Publisher: Capstone
• Length: 128 Pages
• Weight: 0.25 lbs.
• Dimensions: 0.4" x 4.8" x 6.7"