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Hardcover Customer Relationship Management: Concepts, Applications and Technologies Book

ISBN: 1032280603

ISBN13: 9781032280608

Customer Relationship Management: Concepts, Applications and Technologies

This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.

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Format: Hardcover

Condition: New

$290.00
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